Saul Bass

Saul Bass born on May 8th 1920 was an Academy Award-winning filmmaker, but he is best known for his design on animated sequences. In his 40-year career he worked for some of Hollywood's greatest filmmakers, these included Hitchcock, Stanley and Martin Scorsese for Alfred Hitchcock, Bass provided effective, title sequences, employing kinetic typography, working with John Whitney, and in Psycho. It was this kind of innovative, revolutionary works that made Bass the film maker he was. His later work with Martin Scorsese saw him move away from the optical techniques that he had managed to begin and move into computerized titles.



Moving on Bas had helped in the directing the highlight scene of Psycho, the hugely edited shower-murder sequence, he used his initiative mind to direct such a scene making it perfect to every second that was shot. bass became notorious in the industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955). The subject of the film was a jazz musician's struggle to overcome his heroin addiction, a taboo subject in the mid-'50s. Bass decided to create a controversial title sequence to match the film's controversial subject. Bass was responsible for some of the best-remembered, most iconic logos in North America, including both the Bell Telephone logo (1969) and successor AT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie(1969) and United Way (1972).